![Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants | Barbara Ellen | The Guardian Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants | Barbara Ellen | The Guardian](https://i.guim.co.uk/img/media/7aa166c45215c43a9972003b6cb8a3f743cbc3e7/0_159_2224_1334/master/2224.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=cc1945f5017f8ee54502b740e2ebbe3d)
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants | Barbara Ellen | The Guardian
![ASHiGA on X: "@DrLoupis it's true, victoria's secrets have indeed gone woke and hired a woke ceo, Amy Hawk. stock plummeted 80% within a very short time and the new ceo was ASHiGA on X: "@DrLoupis it's true, victoria's secrets have indeed gone woke and hired a woke ceo, Amy Hawk. stock plummeted 80% within a very short time and the new ceo was](https://pbs.twimg.com/media/F00VdO0WYAEDplS.jpg:large)
ASHiGA on X: "@DrLoupis it's true, victoria's secrets have indeed gone woke and hired a woke ceo, Amy Hawk. stock plummeted 80% within a very short time and the new ceo was
![victoria secret lingerie: Victoria's Secret: Is being 'woke' not working for the brand? - The Economic Times victoria secret lingerie: Victoria's Secret: Is being 'woke' not working for the brand? - The Economic Times](https://m.economictimes.com/thumb/msid-104551940,width-1200,height-900,resizemode-4,imgsize-120906/victorias-secret-outlook.jpg)
victoria secret lingerie: Victoria's Secret: Is being 'woke' not working for the brand? - The Economic Times
![Conservatives are very angry Victoria's Secret is 'going woke'. They must hate capitalism | The Independent Conservatives are very angry Victoria's Secret is 'going woke'. They must hate capitalism | The Independent](https://static.independent.co.uk/2021/05/05/17/newFile-7.jpg)
Conservatives are very angry Victoria's Secret is 'going woke'. They must hate capitalism | The Independent
![Go woke, go broke! Victoria's Secret ditched its catwalk shows amid falling sales and a series of scandals - but it's now forced to bring sexy back after women decided they don't Go woke, go broke! Victoria's Secret ditched its catwalk shows amid falling sales and a series of scandals - but it's now forced to bring sexy back after women decided they don't](https://i.dailymail.co.uk/1s/2023/10/19/11/76747239-0-image-a-4_1697711614808.jpg)
Go woke, go broke! Victoria's Secret ditched its catwalk shows amid falling sales and a series of scandals - but it's now forced to bring sexy back after women decided they don't
![La marque de lingerie "Victoria's Secret" renonce au wokisme en réaction à la chute de ses ventes : "le sexy est finalement plus inclusif" - Fdesouche La marque de lingerie "Victoria's Secret" renonce au wokisme en réaction à la chute de ses ventes : "le sexy est finalement plus inclusif" - Fdesouche](https://www.fdesouche.com/wp-content/uploads/2023/10/F8zXLIuW0AAIOCH.png)
La marque de lingerie "Victoria's Secret" renonce au wokisme en réaction à la chute de ses ventes : "le sexy est finalement plus inclusif" - Fdesouche
![OutKick on X: "Victoria's Secret swapped the angels for wokeness and Megan Rapinoe, it backfired. Now they are ditching prioritizing wokeness over 'sexiness' after sales drop. https://t.co/f5POozUxmA https://t.co/2vtQYS5Zmd" / X OutKick on X: "Victoria's Secret swapped the angels for wokeness and Megan Rapinoe, it backfired. Now they are ditching prioritizing wokeness over 'sexiness' after sales drop. https://t.co/f5POozUxmA https://t.co/2vtQYS5Zmd" / X](https://pbs.twimg.com/media/F8uySY-WMAA8qGp.jpg)